Business Models

Course Type : Course
Course Length : half-day public course or one day course (in house)
Course dates : August/September

Course Description
Effective business models are increasingly being seen as the key to growth and profitability. For example, in a recent edition of the Harvard Business Review which contained a special section on business models, one contributor concluded that: "Strategy has been the primary building block of competitiveness over the past three decades, but in the future, the quest for sustainable advantage may well begin with the business model."

This is an intensive one day workshop offers you simple and effective tools for understanding, designing, reworking, and implementing business models that could transfer your idea into a profitable business. You will learn how to systematically understand, design, and implement a new business model — or analyse and renovate old ones.

Target audience: for anyone striving to improve their existing business model — or craft a new one

This workshop will contain two parts

Part One will introduce participants to the concept of business models:

• What is a business model?
• Why are effective business models important to every business?
• What are the key elements in every business model and how do they relate to one another?
• Examples of different types of business models

Part Two will involve a practical session where participants will work in small groups to:

• Map the business model(s) that are used in their business
• Describe the (often implicit) assumptions underlying these models
• Critically test those assumptions
• Identify strengths and weaknesses in current business models

Key Learning:

You will learn about:

• Why business model thinking is important
• Business model innovation
• The elements that enable an organisation to create, deliver and capture value
• Systematic approach to business model development
• Business model development methodology

For more information please contact Vicky Varlamova

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Last Updated:  Wednesday, 22 June 2011  |  4:47:42 p.m.