Polson Higgs
PH Advice Shapes Franchise Vision
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A Dunedin man's ambition to successfully franchise an aluminium restoration system is gathering pace - thanks to years of hard work, and advice from business professionals. John Fielding acquired the Asia/Pacific rights to use the Nyalic product from United States owners HBI Inc of Atlanta, Georgia. He set up Nyalic (NZ) Ltd, which has become a market leader in corrosion protection and restoration aluminium on boats. John is helping to market Nyalic to the marine industry in the United States, Canada, UK and Europe. In the last year he has established Nyalic Window Systems Ltd, which he has begun franchising. John has been involved in commercial, marine and industrial coatings for more than 25 years. He founded Nyalic 12 years ago and was impressed with the product's performance, both in restoring the aluminium and then protecting it from further damage. |
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"Many people don't realise that within four years powdercoated and anodised aluminium joinery can be affected by UV chalking and fading and corrosion, especially in coastal areas," John says. John wrote the system manuals including detailed procedures for the system, using Nyalic clear coat and a range of patented cleaners also manufactured by HBI of Atlanta. A Bay of Plenty company then trialled the system for six years, producing detailed results, which were used as a basis for setting up a franchise operation. While the product is geared towards the aluminium windows and architectural features in homes and high-rise buildings, it is also being used by architectural companies and local authorities for facilities, such as stainless steel in swimming pools and to protect features such as park statues. Partner Henry van Dyk from Business Services in Polson Higgs's Dunedin office used this data for a workable forecast model, identified 30 demographic areas, and made cash forecasts and business plans for each franchise. Westpac and law company Anderson Lloyd were also involved in 12 months of planning. John's first advertising campaign resulted in hundreds of phone calls. However, he said it is crucial that the system be used correctly, so he is interested in dealing only with qualified industry professionals, such as builders and painters. John has kept the franchise for the Dunedin region so that he remains conversant with Nyalic, employing a decorating company to carry out the work while he concentrates on business opportunities. Nyalic Window Systems has sold nine franchises nationwide to date with more in the pipeline. John is also planning to bring the system to Australia soon, working closely with his Australian business partner, former Dunedinite Jeff Melville. | |
Last updated: 27th August 2009 | 9:37 am
